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Friday, June 6, 2008

Transformers 2: Michael Bay's Transformers 2

Transformers is a 2007 live action film adaptation of the Transformers franchise. The film stars Shia LaBeouf as Sam Witwicky, a teenager involved in a war between the heroic Autobots and the evil Decepticons: two races of alien robots who can disguise themselves by transforming into everyday machinery. The Decepticons desire control of the All Spark, the object that created their robotic race, with the intention of using it to build an army by giving life to the machines of Earth. Megan FoxJosh Duhamel,Tyrese GibsonJon Voight and John Turturro also star, while Peter Cullen and Hugo Weaving provide the voices of Optimus Prime and Megatron respectively. The film was directed by Michael Bay and written by Roberto Orci and Alex Kurtzman.

Producers Don Murphy and Tom DeSanto developed the project in 2003, with a treatment written by DeSanto. Executive producer Steven Spielberg came on board the following year, and he hired Orci, Kurtzman and Bay on the project in 2005. The filmmakers wanted a realistic depiction of the story, and created a complex design aesthetic for the robots to stress their alien nature. The computer-generated characters were programmed to have thousands of mechanical pieces move as they transformed and maneuvered. The military of the United States and General Motors lent vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes.

Hasbro organized an enormous promotional campaign for the film, making deals with hundreds of companies. This advertising blitz included a viral marketing campaign, coordinated releases of Transformers prequel comics booksTransformers toys and books, as well as product placement deals with GM and eBayTransformers was a box office success despite mixed fan reaction to the radical redesigns of the characters, and reviews criticizing the focus on the humans at the expense of the robots. It became the twenty-eighth most successful film released, and the fifth most successful of 2007, grossing approximately US$708 million worldwide. The film revitalized media interest in the franchise, and a sequel is expected for release on June 262009. The film won four awards from the Visual Effects Society and was nominated for three Academy Awards.

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